The City of History

San Juan Bautista is a unique village, alive with early California history and home to one of the most authentic, picturesque and pristine missions along the California mission trail. A deep commitment to preservation has endowed the city with historic authenticity, including a nationally registered historic district, a main street lined with buildings straight out of the old west and original adobes dating back two centuries. By embracing multicultural performing arts and artists, festivals and street fairs the community celebrates entertainment year round. Surrounded on all sides by untouched hillsides, organic fields and natural habitats, the call to nature and the rustic outdoors compliments every experience.

1 Historic Mission Plaza
15 festivals
14 restaurants
46 specialty shops

San Juan Bautista Committee

Emphasizing collaboration and coordination for the betterment of our community and in turn, San Benito County – our mission is to promote economic vitality while maintaining the charm and history of San Juan Bautista.

We welcome anyone interested to become part of our San Juan family of traditions by becoming a committee member.


Take a look at the projects we have recently completed to promote the City of San Juan Bautista.

ongoing projects

Below are some of the projects we are working on for 2017. Join today and be a part of it.
Welcome Center

Plans are underway for a brand new Welcome Center to greet tourists and provide useful information.

Television Promos

Spring filming with the Bay Area Life ABC/7 team to highlight San Juan's attractions.

Highway 101 Signage

Creating eye-catching signage for Highway 101 to encourage people to visit.

SJB Website

Revamping the current website into a mobile-friendly place for current information, events, and more.

Gateway Monument

Providing leadership for the design, planning, and funding for the Gateway Monument to be constructed at the corners of Highway 156 and The Alameda.


Advancing SJB brand recognition through print, media, and digital promotions including printed materials, social media, email, responsive websites, video broadcast, radio and television.

Local Events

Ongoing promotion of local calendar of events through our Welcome Center and various centers and Visitors Guides throughout California.

Community InvolvEment

Serve and represent San Juan Bautista on various committees and organizations locally and regionally.

Get Involved

We welcome you to become part of our San Juan family by becoming a committee member. Just fill out the form below and we will be in touch.


Fill out my online form.

News & Announcements

Coming March 2017
The San Juan Committee is hosting this year's Easter Parade

Join us for some serious cuteness on Saturday, April 8th at 1pm! To participate, fill out the application form and submit, with payment, no later than April 1st.

December 2016
San Juan Committee seeks members

In 2017, San Juan Committee is changing the committee model to become a membership organization. We welcome anyone interested to become part of our San Juan family of traditions by becoming a committee member. Fill out the application form.


Thank you to the Community Foundation of San Benito County for supporting the initiatives of the San Juan Committee. If you are interested in sponsoring us, please contact us using the form below.

San Juan Bautista, CA

Visit our welcome center (located inside the bakery).